My name is Dragan Šimičević, born in 1981. I am a graduate psychologist (Free University of Berlin), supervisor, personal coach and consultant. 

I was born in Sarajevo and grew up in Croatia. The desire for freedom, new experiences and self-actualizing brought me to Berlin. I decided to study psychology and focus on personality, work and organizational psychology. This is how I started my journey and remained true to my purpose of helping people and organizations to better understand, optimize and grow organically and in healthy and sustainable way.  

 I've been a psychologist since 2009. My beginnings were in the world of corporations and management consultancies, during this time I learned a lot about values, the cultures of large organizations and their structures. After this period of delving into the bigger picture I realized the importance of the individual. Their wishes, projects and goals fascinated me and this sparked my desire to train as a personal coach. I started study more about clinical psychology and heath management. 

 In 2021 I completed an MA in Leadership & Consulting and specialize in management consulting in psychodynamics at International Psychoanalytic University. 

Currently I work as a leader and regional manager in Berlin as well as a psychologist and coach at JobCoaching in Potsdam and Berlin and since 2011 as an independent psychologist/coach, process consultant and change manager. My clients include project managers and executives from various industries (art and culture, PR and marketing, event management and the health sector). I look after institutions from various areas - from SMEs in Berlin/Brandenburg to educational and social institutions and even cultural organization like museums. In addition to my psychological work, I am a photographer and visual artist - art and culture are part of my everyday life. What else is important to say? I love my life, my family, my boyfriend and friends and I am very grateful for all of them. 

Since 2024, founder of the consulting firm PRIDE Consulting, together with business partner Erkan Davut.